Aupen has unveiled its first jewelry collection, featuring the striking “Sinner” earrings. These oversized statement pieces are designed for women to “embrace her inner siren with confidence.” Priced at $790, the earrings are crafted from gold-tone metal and sparkling crystals, forming dramatic S-curves on both the top and bottom.
Created in collaboration with Jade Groupe, a Paris-based atelier known for producing hardware for LVMH’s luxury fashion houses, the design symbolizes the seductive serpentine path of temptation and defiance. Each curve tells a story of secrets, mischief, and unapologetic self-expression.
Aupen’s debut jewelry collection has already been worn by celebrities such as Emma Stone and Dakota Johnson. The brand made waves in 2023 when Taylor Swift was spotted with the Nirvana bag during her public date with Kansas City Chiefs player Travis Kelce. Recently, stars like Lucy Liu, Anya Taylor-Joy, Rachel Zegler, and Jenna Ortega have also been seen sporting the brand’s stylish, under-$500 bags.
Last July, Aupen announced its partnership with LVMH Métiers d’Art, gaining exclusive access to top French production facilities and expertise. In November, the label revealed that Nicholas Tan, previously acting as the company’s public-facing commercial director, is actually the founder of Aupen.
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