Avi & Co., the renowned destination for luxury timepieces and fine jewellery, celebrated the grand opening of its Aspen Boutique this week with an exclusive three-day VIP event.
According to Avi Hiaeve, founder of Avi & Co., the boutique’s opening follows the success of their Miami location in 2023 and the launch of their Iced Collection. He explained that expanding into Aspen was a natural next step to introduce the brand to a new audience, alongside showcasing their new Hue Collection.
The celebration kicked off with a cocktail preview at the Aspen boutique, where guests admired an exclusive selection of timepieces from prestigious brands like Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. Avi & Co. also presented its signature diamond and gemstone-studded collections.
The next day featured a private dinner and ribbon-cutting ceremony, marking the official launch of the boutique. The festivities concluded with a luxurious private dinner at the St. Regis Aspen Resort, attended by elite VIPs and horological insiders.
Throughout the event, the St. Regis Aspen Resort also hosted a public Avi & Co. pop-up in its Highlands Room. The pop-up, designed with a Winter Wonderland theme, showcased some of the world’s most coveted timepieces and offered collectors the chance to explore limited-edition and diamond-encrusted watches alongside one-of-a-kind jewellery creations.
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