Chaumet’s “Bee My Love” Rings: A Surprising Success Beyond Expectations

2

When Chaumet introduced its graphic line of rings inspired by beehives in 2011 under the name “Bee My Love,” the French jeweler expected a positive response from those seeking a modern alternative to traditional wedding rings.

However, the collection exceeded expectations, becoming a runaway success that appealed to an entirely new clientele. Over the past five years, “Bee My Love” has consistently ranked among the top three bestselling lines for the brand.

Related topics:

• Aupen Debuts First Jewelry Collection with Bold Statement Earrings
• Chanel Revamps Coco Crush Collection with New Designs and Bold Additions
• Chanel Draws Inspiration from Feathers for New High Jewellery Collection