Italian jeweler Marco Bicego is marking 25 years of success in 2025 with the release of “25 Best,” a curated selection of the brand’s 25 most iconic and bestselling pieces. To celebrate this milestone, Bicego, the brand’s founder, unveiled the collection while reflecting on his journey. In an exclusive interview, he shared that he remains “full of enthusiasm and passion” for his work, though he admitted with a smile that his only regret is how quickly time has passed.
As part of the anniversary celebrations, Bicego will launch a new advertising campaign featuring model Isabeli Fontana and photographed by renowned New York-based artist Cass Bird. The campaign, which highlights the brand’s rich heritage, was shot at the Palladian Basilica in Vicenza, a UNESCO World Heritage Site. “This architectural gem, designed by Andrea Palladio, is a tribute to the deep connection our brand has with the Veneto region,” Bicego explained. His company is based in Trissino, just 12 miles from Vicenza, a major hub for Italian goldsmithing.
Bicego expressed his admiration for Fontana, calling her an embodiment of the “multifaceted empowered woman” that the brand aims to serve.
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