Pothys Swarna Mahal, a premium jewelry brand from the Pothys Group, has announced a strategic partnership with Salesforce to enhance customer engagement and drive digital sales using artificial intelligence (AI). The collaboration aims to integrate online and offline sales through a hybrid e-commerce system, with the goal of achieving 20% of sales through digital channels.
This partnership will streamline operations and create a personalized shopping experience by leveraging AI-powered service solutions. As part of this initiative, Pothys Swarna Mahal plans to develop a hybrid e-commerce system using Salesforce Commerce Cloud, allowing the brand to merge both online and offline sales seamlessly.
Ashok Pothy, Founder-Director of Pothys Swarna Mahal, noted that the integration of AI has enabled a unified and personalized shopping journey, strengthening customer relationships and optimizing operations. Salesforce’s Vice President, Mankiran Chowhan, highlighted the transformative power of AI in the retail sector and expressed excitement about supporting Pothys Swarna Mahal in this digital expansion.
Related topics: