After nearly 12 years of crafting and selling fine jewelry from a 220-square-foot shop, Joyia Inspirational Jewelry has relocated and expanded to a new 1,000-square-foot space across the street in Christiansted, St. Croix.
Founded in 2012 by Joyia Jones and her husband, Carlo Pedrini, the business started with Jones personally handcrafting jewelry pieces with deep, inspirational meanings. Today, Pedrini creates the jewelry, while Jones focuses on custom pieces and serves as the “face” of the brand.
Jones, who recalls receiving her first rock tumbler as a child, has always had a strong connection to crystals and gemstones. “I still have one of those pieces. They tumbled for months,” she said. Jones often carries a crystal or rock with her, whether in her pocket or handbag.
The expanded showroom now offers more than just Jones’ signature jewelry. In addition to necklaces, bracelets, rings, earrings, and charms in gold and silver, the store also features scented candles, crystals, leather goods, and pottery by St. Croix’s Donna Frock. Customers can also find greeting cards and books on crystals, oracles, and journals with gold-foil quotes.
One standout feature in the store is a massive pair of amethyst wings. The geode, purchased in Brazil, is nearly three million carats and spans a large portion of the space. It is displayed prominently alongside other crystals in various shapes and sizes, ranging from raw, freeform stones to polished citrine hearts and agate flames.
The new showroom allows Joyia Inspirational Jewelry to further showcase its unique pieces and offerings, solidifying its place as a beloved business in the heart of Christiansted.
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