With the launch of the New Masculinities collection, Cartier continues to challenge and redefine the language of men’s style, offering watches, jewelry, and accessories that go beyond being mere finishing touches. These pieces are now powerful statements of identity.
Fronted by Kelvin Harrison Jr., Kento Kaku, and Drew Starkey, the campaign blends heritage with modernity and elegance with audacity, capturing the liberated spirit of contemporary masculinity.
At Cartier, masculinity is fluid, constantly evolving, and shaped by personal expression rather than traditional norms. This collection embodies that philosophy, showcasing designs of exceptional craftsmanship while offering a fresh perspective—where fashion is not just an accessory but a core part of self-expression.
Related topics: