Tiffany & Co. has launched its latest high jewelry campaign, showcasing the brand’s iconic Bird on a Rock brooch and one-of-a-kind pieces from the Blue Book 2024: Tiffany Céleste collection.
Tiffany’s President and CEO, Anthony Ledru, expressed that the campaign is a celebration of the brand’s past, present, and future, highlighting the legacy of Jean Schlumberger, whose designs have epitomized elegance and creativity. The campaign is an exploration of Tiffany’s craftsmanship and innovation, blending timeless beauty with modern sophistication.
The campaign, photographed by Carlijn Jacobs, reimagines iconic high jewelry images through a contemporary lens, drawing inspiration from Tiffany Style and the Tiffany high jewelry of the 1950s and ’60s. Jacobs’ creative vision was also influenced by the photography of Hiro, who captured many of the brand’s most iconic designs.
Since its acquisition by LVMH Moët Hennessy Louis Vuitton in 2021, Tiffany & Co. has increasingly focused on celebrating its high jewelry heritage, hosting global activations and exclusive sales events. This focus has included events in major cities like Los Angeles, Tokyo, New York, Paris, and Hong Kong. Tiffany’s presence at the 2025 Oscars, where pieces were worn by Best Actress winner Mikey Madison, continues to raise the jeweler’s global profile.
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