Rolex has unveiled a striking new addition to its iconic Perpetual 1908 collection at Watches & Wonders 2025. The Perpetual 1908, first introduced as a tribute to the year Rolex trademarked its name, has quickly become a symbol of both heritage and innovation. With its refined, pared-back design and vintage-inspired allure, it captures the essence of contemporary classicism, making it a perfect choice for those who appreciate the tradition of watchmaking while embracing modern elegance.
This new iteration takes the classic 1908 to a dazzling new level with the introduction of the Settimo bracelet—crafted entirely from 18 ct yellow gold. The bracelet is a marvel of craftsmanship, consisting of seven meticulously engineered links that are polished to perfection. Each link reflects light in a scintillating dance, creating a brilliance that rivals fine jewelry. Its soft, contoured silhouette is designed for sublime comfort, ensuring it sits perfectly on the wrist.
A standout feature is the integrated Crownclasp closure, which maintains a discreet yet sophisticated presence, complementing the bracelet’s overall elegance. The Settimo bracelet evokes nostalgia, reminiscent of vintage Rolex designs while maintaining a distinctly contemporary feel. This new form of the Perpetual 1908 isn’t just a watch—it’s a refined statement of elegance that blends history with the present, making it a true masterpiece for modern connoisseurs of style and craftsmanship.
Rolex’s Perpetual 1908 with the Settimo bracelet is the epitome of understated luxury, offering a seamless fusion of form, function, and artistry.
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