The butterfly, one of nature’s most captivating creations, symbolizes metamorphosis, freedom, and fleeting beauty. Its delicate wings and vibrant colors have made it a universal emblem of personal transformation and the transient nature of life.
Across cultures, the butterfly is regarded as a harbinger of joy, a messenger of the soul, and a sign of prosperity and renewal. This symbolism makes it a perfect muse for Graff, the renowned British jeweler celebrated not only for its exceptional diamonds but also for its expertise in capturing light and movement in high jewelry. Since its introduction in 1975, Graff’s Butterfly motif has evolved into various forms, from elegant diamond pendants to magnificent brooches and watches, each capturing the butterfly in motion—its wings frozen in mid-flight, shining with brilliance.
To mark the 50th anniversary of this iconic design, Graff unveiled a new high jewellery collection on March 20th, coinciding with the Spring Equinox—a time of renewal and change. These new creations honor the legacy of the Butterfly motif while showcasing the brand’s unmatched artistry, precision, and craftsmanship.
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