After over 30 years of trust, craftsmanship, and community presence, Elite Jewellery, Oman’s first Indian jewellery store, is embracing a bold new chapter. The iconic brand has officially rebranded to Elite Gold and Diamonds, signaling a fresh identity and a broader vision for the future of luxury jewellery in the Sultanate.
The announcement was made during a press conference attended by Managing Director PV Nihas and Manager Raju Chacko, who outlined the company’s new direction and plans for expansion throughout Muscat.
Grand Launch Details
Event: Elite Gold and Diamonds Grand Opening
Date: Friday, April 18
Time: 5:30 PM
Venue: Ruwi Rado Market Showroom
Special Guest: Indian film star Isha Talwar
Highlight: Launch of the Azra Diamond Collection – a dazzling line of lightweight, contemporary, and stylish diamond pieces crafted for the modern jewellery lover.
In anticipation of the grand launch, a soft opening is scheduled for Monday, offering customers an early look at the redesigned showroom and its elegant offerings.
To celebrate the rebranding and new beginnings, Elite Gold and Diamonds is offering exclusive launch-day promotions on April 18 and 19, giving patrons the perfect opportunity to experience the brand’s renewed elegance and innovation.
With its refined name and expanded focus, Elite Gold and Diamonds is set to shine even brighter in the hearts of its loyal customers and a new generation of jewellery connoisseurs.
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