Bvlgari has marked a historic milestone with the grand opening of the world’s largest luxury jewellery manufacturing site in Valenza, a district renowned for its Italian goldsmith craftsmanship. The expanded facility, now spanning 4,400 square meters, integrates the watch case and dial production under one roof, reflecting a smart strategy focused on both efficiency and creativity.
The state-of-the-art site is poised to double Bvlgari’s production capacity by 2029, enabling the brand to increase its creative collaborations and streamline the creation of its ultra-luxe pieces. This expansion also underlines Bvlgari’s dedication to preserving its artisanal excellence while embracing modern manufacturing techniques.
The inauguration was a momentous occasion, marked by a panel discussion and ribbon-cutting ceremony led by Jean-Christophe Babin, CEO of Bvlgari, alongside leadership from LVMH and local institutions. Guests were then guided through the advanced facilities, showcasing the brand’s commitment to elevating the global jewellery industry and the craft heritage of Valenza.
“Today marks a historic milestone not only for Bvlgari but also for Valenza and the global jewellery industry,” said Jean-Christophe Babin during the event.
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