In a bold move set to reshape India’s fine jewelry market, Rupesh Jain—founder of Candere and a trailblazer in digital jewelry retail—has launched Lucira, a modern lab-grown diamond (LGD) jewelry brand aimed at the conscious, design-savvy consumer.
Positioned as a symbol of modern luxury rooted in sustainability and personalization, Lucira blends cutting-edge technology with ethical craftsmanship. With its digital-first model, Jain’s new venture seeks to redefine how fine jewelry is designed, bought, and experienced.
Known for transforming Candere into one of India’s top online jewelry platforms—later acquired by Kalyan Jewellers—Jain now returns with a fresh vision. Lucira, which means “to shine” in Latin, brands itself as the “Rings King,” offering pieces that celebrate life’s most personal moments: engagements, weddings, anniversaries, and milestones.
Lucira’s offering includes AI-powered customization tools, certified lab-grown diamonds, and an emphasis on transparency, allowing customers to create meaningful jewelry that reflects both their style and values.
With this launch, Jain aims to modernize an industry long defined by tradition, bringing in a new era of accessible, sustainable, and deeply personal fine jewelry.
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