StarVinci, the emotional storytelling platform powered by LABELL, is set to make waves at JCK Las Vegas 2025 with the debut of its groundbreaking concept—Forever Moments. Inspired by the timeless creativity of Leonardo da Vinci, this innovative B2C2B retail platform is redefining the way consumers experience and purchase lab-grown diamond jewelry.
Jewelry with Meaning, Not Just Sparkle
Forever Moments isn’t just a collection—it’s a movement. Today’s consumers crave deeper connections with their purchases. They seek out jewelry that represents symbolism, heritage, and personal meaning. Whether it’s a proposal, a milestone, or a legacy gift, StarVinci offers customers the ability to transform life’s biggest emotions into wearable works of art.
“This industry has always been about relationships, not just product,” says Lolo, CEO of LABELL and co-creator of StarVinci. “Forever Moments empowers retail professionals to shape their customers’ personal stories.”
Through a mix of AI-driven storytelling, modular design, and personalization features, StarVinci allows jewelers and customers to co-create pieces that reflect their emotions and values. Each piece becomes more than a product—it becomes a modern heirloom.
The B2C2B Shift: Empowering Retail from All Sides
StarVinci’s B2C2B (Business-to-Consumer-to-Business) model creates a seamless loop where consumers actively participate in the creative process, while retailers receive powerful tools to build stronger, emotion-driven relationships. With an intuitive digital interface, retail professionals can guide buyers through storytelling modules, helping them articulate emotions, customize designs, and embed memories into each jewel.
What to Expect at JCK 2025
At JCK Las Vegas 2025, the industry will get its first in-depth look at how Forever Moments marries high-tech personalization with timeless sentiment. The StarVinci booth will showcase:
Interactive demo stations where attendees can design their own Forever Moments piece
Emotional storytelling modules that integrate with point-of-sale
Behind-the-scenes insights from LABELL’s creative team
A digital archive option where customers can store and share the story behind each piece.
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