Texas-based jewelry brand Sylvie Jewelry, renowned for its iconic bridal designs, introduces its latest engagement ring collection, Tulira, drawing inspiration from the splendor of nature and the enduring journey of love. Embracing elements of flora, each piece in this collection embodies the enchanting essence of natural beauty.
With the tagline “Where Real Love Grows,” the launch of the Tulira advertising campaign commemorates the evolving nature of love, mirroring the growth and transformation found in the natural world.
Rooted in Sylvie’s profound connection to her Belgian heritage and upbringing, the collection pays homage to the scenic landscapes of Belgium, which have left an indelible mark on her creative vision. Sylvie Levine, Co-founder and Designer, shares, “I’ve always harbored a deep affinity for the natural landscapes and flora of my homeland.” She continues, “My annual visits to Belgium, where I immerse myself in the parks and gardens of my youth, serve as a constant wellspring of inspiration.”
The Tulira collection reimagines engagement rings and wedding bands with a contemporary twist, incorporating motifs that symbolize the organic growth and blossoming of love. Sylvie elaborates, “Our designs subtly integrate floral, leaf, and vine-inspired elements, each imbued with the distinctive essence of our brand.” She adds, “Flowers, to me, epitomize love, joy, and femininity, making them the perfect muse for a collection that celebrates my heritage and the significant milestones in life.”
Gary Levine, Director of Business Development, underscores the seamless fusion of nature-inspired vision and impeccable craftsmanship embodied in every piece of the Tulira collection. He comments, “Each design reflects the brilliance and beauty of the natural world, staying true to the ethos of Sylvie Jewelry while encapsulating the profound joy inherent in our craft.”
The Tulira advertising campaign is set to debut publicly on April 2nd, 2024. Authorized retailers and patrons who embrace pieces from the collection are encouraged to share their stories on social media using the hashtag #WhereRealLoveGrows and tagging Sylvie Jewelry.