Renowned US rapper Pharrell Williams has introduced his inaugural jewelry collection in collaboration with Tiffany & Co.
The 51-year-old artist, celebrated for his numerous Grammy Awards and iconic track “Happy” released in 2013, presents the Titan series comprising 19 pieces, including rings, bracelets, necklaces, pendants, and earrings, ranging from $3,500 to $53,000.
Inspired by Greek mythology’s Poseidon, the collection showcases a motif of gold or black titanium spikes reminiscent of the sea deity and his symbolic trident, embodying bold individuality and strength.
Williams remarked, “Each element of the jewelry reflects meticulous attention to detail, particularly the utilization of black titanium, symbolizing the essence of beauty within darkness.”
Alexandre Arnault, Tiffany’s executive vice president overseeing product, communications, and industrial affairs, stated, “The Tiffany Titan by Pharrell Williams collection challenges traditional norms of fine jewelry design, harmonizing Pharrell’s artistic vision with Tiffany & Co.’s unparalleled craftsmanship.”
This collaboration marks Williams’ previous partnership with Tiffany & Co., which featured two pairs of sunglasses adorned with diamonds.