Charlotte Asherson, the mastermind behind the emerging jewelry brand Phoria, draws on her rich background in jewelry design, honed at Central Saint Martins in London and further refined during her tenure at Tiffany & Co. Her journey from academic pursuits to professional endeavors has imbued her brand with a distinct blend of bold design and practicality, setting Phoria apart in the realm of oversized, playful aesthetics.
Asherson’s vision for Phoria is deeply rooted in her personal ethos: the belief that design is not just a vocation but a way of life. Having garnered invaluable experience under the guidance of renowned Creative Director Francesca Amfitheatrof at Tiffany & Co., Asherson was inspired to carve her own path in the industry. This foundation of mentorship and hands-on experience propelled her towards realizing her dream of creating a brand that celebrates individuality and self-expression.
At the core of Phoria’s identity are its design principles, which marry simplicity with innovation. Asherson’s aim is to challenge conventions by offering jewelry that transcends the traditional, allowing wearers to customize and transform pieces according to their own preferences. Central to this concept are the modular bracelets, meticulously crafted to facilitate endless styling possibilities, whether worn alone or combined to form unique configurations. Each piece embodies Asherson’s commitment to quality and craftsmanship, with a focus on ethically sourced materials and artisanal production methods.
Navigating the production landscape presented its own set of challenges for Asherson. The quest to find suppliers who shared her values of transparency and ethical sourcing proved to be a time-consuming endeavor. Emphasizing quality over quantity, Asherson sought out craftsmen capable of handcrafting each piece with care and precision, eschewing mass production in favor of artisanal excellence.
Beyond the jewelry itself, Asherson’s attention to detail extends to every aspect of the Phoria experience, including packaging. Determined to uphold sustainability without compromising on aesthetics, she meticulously curated packaging solutions that align with her brand’s ethos. This dedication to quality extends to every facet of the Phoria journey, from production to presentation, reflecting Asherson’s unwavering commitment to excellence.
In a landscape dominated by mass production and fast fashion, Phoria stands as a testament to the enduring value of craftsmanship and creativity. With Asherson at the helm, the brand continues to push boundaries, offering a refreshing take on contemporary jewelry that empowers individuals to express their unique style with confidence.