Missoma, the contemporary demi-fine jewellery brand, will open its second permanent store this summer in Leeds.
The new store, located at Victoria Leeds and managed by Redical, will be the brand’s first outside London.
The 2,250-square-foot flagship will be situated opposite Louis Vuitton in the Victoria Quarter’s County Arcade. It will feature collections crafted in gold and silver, including conflict-free diamonds, emeralds, baroque pearls, and blue sapphires. The store will also offer pieces from collaborations with Lucy Williams, fashion designer Harris Reed, and Beijing-based creator Savi.
Customers will enjoy in-store experiences such as piercing, a welding studio, and free instant engraving.
Marisa Hordern, Missoma’s founder and creative director, stated: “Opening at Victoria Leeds is a milestone for our brand. As we expand nationwide, we focus on premium retail locations that reflect our values of community, artisanship, creativity, and sustainability. Victoria Leeds’ reputation made it the perfect choice for our second store. We are excited to grow our Leeds community and begin this new chapter.”
Missoma will join other leading jewellers in Victoria Leeds, including Boodles, Monica Vinader, Berry’s, and Astrid & Miyu.
Rachel Bradburn, leasing director at Victoria Leeds, commented: “We are thrilled to be Missoma’s choice for their first store outside London. This strengthens our reputation as a top destination for leading retailers and flagship debuts. Missoma’s arrival showcases the quality of our retail mix and the potential for regional growth in the UK. We look forward to welcoming Missoma’s innovative and responsible approach to demi-fine jewellery.”