Stan Wawrinka, the Swiss tennis star who clinched his first of three Grand Slam titles at the Australian Open a decade ago, is now the face of Messika’s inaugural men’s jewelry collection.
The collection aims to redefine men’s jewelry by emphasizing comfort and flexibility. Featuring Messika’s So Move and Move Titanium lines, the brand launched Wawrinka’s campaign on social media this week.
Founded in Paris in 2005 by Valérie Messika, daughter of renowned diamond merchant André Messika, the jewelry brand operates nearly 300 boutiques globally.
Wawrinka, known for his association with Audemars Piguet watches during his Grand Slam triumphs, is now prominently featured in campaigns wearing Move Titanium bangles in black, natural silver, and graphite titanium with corresponding diamonds, priced between $2,000 and $3,000. The collection also includes Move Titanium cord bracelets adorned with titanium and diamonds, as well as LM pendant necklaces inspired by military tags, retailing for about $1,600.
“Stan embodies Messika’s creative spirit with his raw power and legendary presence on the court,” the brand stated on social media.
“I admire Stan’s talent and impressive achievements,” commented Valérie Messika, who also served as the campaign’s creative director. “His ability to rebound, stay ahead, and anticipate trends, much like in tennis, resonates with me as an entrepreneur and designer always focused on the next move.”