Global lifestyle brand True Religion is entering the jewelry market with two new licensees: K&M Accessories for women’s jewelry and NES Group for men’s jewelry.
The new collections will debut in time for the 2024 holiday season and will be available at True Religion stores, on truereligion.com, and through select wholesale partners.
“Women’s and men’s jewelry are key lifestyle categories important to True Religion’s expansion strategy,” said Michael Buckley, CEO of True Religion. “We know our customers love to stand out and look their best. With this jewelry collection, they won’t be disappointed.”
The new lines will include necklaces, bracelets, charms, and earrings for women, and chains, charms, and bracelets for men. The pieces will be available in gold and silver finishes, featuring embossed and enameled logos, accent stones, and braided fabrications. Prices will range from approximately $28 to $62.
“We are thrilled to partner with True Religion, one of the most recognizable brands in the world,” said Todd Marcus, president of K&M Accessories. “It’s an honor to bring their vision for a jewelry collection to life.”
“True Religion has such an iconic status in the apparel world, and we are excited to help them expand into jewelry,” added Michelle Cohen, VP and creative director at NES Group. “We are thrilled to partner with the True Religion team to continue their growth in the accessories market.”
Earlier this year, True Religion also signed a new footwear licensing agreement with New York-based Orly Corporation, showing the brand’s commitment to broadening its lifestyle offerings.