The jewelry brand Tata, owned by Stav Naftali, has launched its new Sunset collection. This collection features rings, earrings, and necklaces, incorporating marine elements like shells and conches.
Stav Naftali’s “Tata” brand introduces a new summer line of handcrafted jewelry. Tata, an Israeli brand founded by Naftali five years ago, has gained a reputation for its unique and stylish designs sold online.
The Sunset collection includes pieces adorned with shells, conches, pearls, and gemstones. The most popular items are rings, necklaces, and earrings, all handcrafted with care.
Stav Naftali is also a social media content creator. Her Instagram page, filled with humorous and real-life videos, has millions of views. Stav writes, acts, films, and edits her content, quickly gaining fame and 90,000 followers in just a few months. Her videos are known for their originality, humor, and authenticity.
“Knowing that I can make people smile and that I am responsible for it gives me all the strength and motivation to continue doing what I do online,” says Stav, reflecting on feedback from wives of reservists who are home alone with children for months.