Graff’s latest campaign, Galaxia, offers a fresh perspective on the brand’s high jewellery, drawing inspiration from nature and the cosmos.
Homage to the Night Sky
Named Galaxia, this cinematic campaign celebrates the endless, radiant beauty of the night sky. It presents Graff’s stunning jewellery against a green cosmic backdrop, showcasing over 1,160 carats of jewels in a surreal, dreamlike manner.
The New Muse: Galaxia
Dutch model Rianne van Rompaey becomes Graff’s muse, Galaxia, adorned in exquisite high jewellery that epitomizes the brand’s expression of sensual and magnetic femininity. Her portrayal continues the legacy of the green lady, a symbol first introduced in Graff’s ads in the 2000s.
Mesmerizing Jewels
The campaign features dazzling diamonds, rubies, sapphires, and emeralds that sparkle like stars in the galaxy.
Highlighted Creations
One standout piece is an emerald and diamond suite, showcasing over 130 carats of Colombian gems. The necklace, featuring three four-carat lozenge-shaped emeralds, is complemented by additional emeralds and 37 carats of white diamonds. Completing the suite are three bracelets, a 17-carat emerald-cut Colombian emerald and diamond ring, and a pair of pear-shaped emerald and diamond earrings.
Tribal Collection and Signature Pieces
The Galaxia campaign also includes designs from Graff’s Tribal collection, part of the brand’s signature series. A striking yellow diamond set features multi-shaped gems, including a double strand necklace, chandelier earrings, and two cushion fancy intense yellow diamond rings. These pieces, featuring over 200 carats of white and yellow diamonds, blend shapes, proportions, and colors for a fiery sparkle.
Iconic Collections
Graff’s signature collection icons, such as the Laurence Graff Signature collection, Butterfly, Wild Flower, and Tilda’s Bow collections, are also featured.
Laurence Graff Signature Collection
Inspired by the facets of diamonds, the Laurence Graff Signature collection includes rings and bands perfect for weddings or stacking. The designs offer an elegant twist on the traditional ring band, available in various gem sets and alloys.
Butterfly Collection
A lasting icon at Graff, the Butterfly design appears in necklaces, bracelets, rings, and bejewelled timepieces, brought to life with colored diamonds and gemstones. This design remains a symbol of beauty for the brand.
Wild Flower Collection
Inspired by nature, the Wild Flower collection captures the delicate beauty of blooming buds. Organic forms of wildflowers are sculpted in clay and rendered in 3D before being transformed into sparkling creations in white gold and diamonds.
Tilda’s Bow Collection
Dedicated to feminine charm, the Tilda’s Bow collection is inspired by Laurence Graff’s relationship with his granddaughter. This range features ribbons of bows in their most organic form, with designs including necklaces, rings, and earrings in white gold, and white and colored diamonds.