SYDNEY, AUSTRALIA / July 22, 2024 / Moi Moi Fine Jewellery, Australia’s leading provider of lab-grown diamond and moissanite jewellery, proudly marks its 20th anniversary this year. Over the past two decades, Moi Moi has distinguished itself as a pioneer and innovator in the jewellery industry, offering customers exquisite, ethical, and affordable options.
A Journey of Innovation and Excellence
Founded in 2004 by sisters Lauren Sommer and Alana Weirick, Moi Moi Fine Jewellery aimed to revolutionize the jewellery market. The name “Moi Moi” reflects the brand’s origins in fine Moissanite jewellery, introduced to Australia by the sisters. The jewellers are committed to creating beautiful, high-quality pieces that are accessible and sustainable.
Since its inception, Moi Moi has led the way in introducing and popularizing lab-grown diamonds and moissanite in Australia. These alternatives to mined diamonds offer exceptional brilliance, durability, and a more ethical and environmentally friendly choice for discerning consumers.
The Rise of Lab-Grown Diamonds and Moissanite
Lab-grown diamonds and moissanite have gained significant popularity, with Moi Moi playing a crucial role in this trend. Lab-grown diamonds, identical to mined diamonds in every way, are created in controlled environments using advanced technological processes. They possess the same physical, chemical, and optical properties as natural diamonds but lack the environmental and ethical concerns of mining.
Moissanite, a gemstone known for its extraordinary sparkle, outshines all others in terms of brilliance and fire. Moi Moi has been instrumental in educating consumers about these remarkable gemstones and their benefits, promoting more conscious and sustainable jewellery choices.
Celebrating 20 Years of Milestones
As Moi Moi celebrates its 20th anniversary, it reflects on significant milestones that have shaped the brand’s journey:
2004: Founding of Moi Moi Fine Jewellery
Lauren and Alana Sommer launched Moi Moi Fine Jewellery, introducing Australia to moissanite with their flagship store in Sydney’s iconic QVB.
2009: Launch of Lab-Grown Pink Diamonds
Moi Moi unveiled its first collection of Pink Lab-Grown Diamonds, offering exquisite jewels at exceptional value.
2016: Introduction of SUPERNOVA Moissanite
Moi Moi introduced SUPERNOVA Moissanite, setting a new standard for brilliance and quality in the global market.
2019: Launch of LAVANA Lab-Grown Diamonds
Moi Moi launched Australia’s first range of lab-grown diamond jewellery.
2020: Innovation Amidst the Pandemic
Despite the global pandemic, Moi Moi introduced Home Try-Ons and virtual consultations, expanding its product offerings to meet evolving customer needs.
2022: Melbourne Flagship Store Opens
Moi Moi opened its Melbourne store on Collins St, featuring a large collection of ready-to-wear lab-grown diamond and moissanite jewellery.
2023: 20th Anniversary Celebration
Moi Moi marks two decades of excellence with the launch of a commemorative collection honoring its rich heritage and future aspirations.
A Commitment to Sustainability and Ethical Practices
Moi Moi’s success is rooted in its commitment to sustainability and ethical practices. By championing lab-grown diamonds and moissanite, the brand addresses environmental and social issues associated with traditional diamond mining. Lab-grown diamonds significantly reduce carbon emissions and land disruption, while moissanite offers a conflict-free alternative that does not contribute to human rights abuses or environmental degradation.
Moi Moi adheres to strict ethical standards throughout its supply chain, ensuring that every piece of jewellery is crafted with integrity and respect for people and the planet. This commitment has earned Moi Moi the trust and loyalty of customers seeking beauty with conscience in their purchases.
Celebrating with a Special Anniversary Collection
To commemorate this milestone, Moi Moi launched an exquisite anniversary collection featuring stunning new designs that reflect the brand’s journey and vision for the future.
Looking Ahead: The Future of Moi Moi Fine Jewellery
Moi Moi remains dedicated to its founding principles of innovation, sustainability, and excellence. The brand continues to lead the jewellery industry, exploring new technologies and materials that align with its vision of ethical luxury.
Lauren Sommer, Managing Director of Moi Moi Fine Jewellery, reflects on the journey: “Celebrating 20 years is a testament to the hard work, passion, and dedication of our team and the unwavering support of our customers. We are incredibly proud of what we have achieved and excited for the future as we continue to push boundaries and redefine what fine jewellery can be in today’s world.”
About Moi Moi Fine Jewellery
Moi Moi Fine Jewellery is Australia’s leading retailer of lab-grown diamond and moissanite jewellery. Founded in 2004 by sisters Lauren and Alana Sommer, the brand offers a wide range of exquisite, ethical, and affordable jewellery pieces. With a commitment to sustainability and innovation, Moi Moi continues to set new standards in the industry, providing customers with exceptional quality and unparalleled brilliance.